The Compounding Effect of Customer Service
Since we started Norman & Young, we've always been more oriented towards customer service over sales as a driver of company growth. Truthfully, a lot of that is because Aaron and I don't love to "sell". So it was just easier for us to put that extra effort into better serving you, and then relying on your referrals to grow (THANK YOU).
Anyway, as we continued to grow we started looking at additional revenue channels - the most exciting being apartment complex and multifamily properties. So we started to try to get in contact with decision makers at those facilities, and spent a lot of time with little to no results. Eventually, we effectively abandoned that idea.
In the months following, one of our clients happened to know someone at the largest property management company here in DFW and sent our name their way. Fast forward a couple of years and we now have taken photos and produced videos for almost every large multifamily property here in the metroplex (and some in Oklahoma City and Austin). So for those who are thinking about starting a business but don't love the idea of "selling" as most people view it - know that while "sales" is a critical function of growth, it doesn't just mean knocking on doors, making calls, and walking into offices hoping to get to the right person. And to our clients, THANK YOU for passing our name along, it means the world to us!